![](https://images.squarespace-cdn.com/content/v1/62a4013cafd9f00fdcf2eb62/3d9086e4-5dbb-40af-a816-4b319f5d76c0/Tatcha-Brand-Header.jpg)
TATCHA website
![](https://images.squarespace-cdn.com/content/v1/62a4013cafd9f00fdcf2eb62/cbf871ba-0fb8-47f9-aa1d-8b4988d3bedc/TATCHA_headerBackgroud.gif)
Elevating the luxury, Japanese-inspired beauty brand
TATCHA quickly outgrew their first website, which didn’t match their light, refined aesthetic. Hand-painted watercolors helped to provide a unique look in world of luxury e-commerce.
My role
UX/UI
Art direction
Information Architecture
Content Strategy
Agency
Tether